Lauren Belair's profile

Minnesota Super Bowl Infographic

While working for the Minnesota Vikings, I was chosen to design elements for their 2018 Super Bowl Bid, collaborating with the companies Olson and Don't Blink. These projects included graphics for promotional videos, an iPad app key to the final presentation, social media pieces, billboards, and other various marketing and sales materials.

On May 20, 2014 these elements were presented by the Minnesota Bid Committee to the owners of the National Football League, and helped Minneapolis secure the 2018 Super Bowl over competing cities New Orleans and Indianapolis.

It is estimated that hosting the game in Minnesota could have a $300 million impact on the state.
 
Minnesota Super Bowl Infographic
Published:

Minnesota Super Bowl Infographic

While working for the Minnesota Vikings, I was chosen to design elements for their 2018 Super Bowl Bid, collaborating with the companies Olson an Read More

Published: